Knowledge Base
Glossary
Plain-English definitions for the terminology used across UCreative.
- 301 Redirect
- A permanent redirect that sends users and search engines from an old URL to a new one, preserving search ranking.
- 404 Error
- A message shown when a webpage cannot be found, often due to a broken link or deleted page.
- Ad Extension
- Additional information added to a paid ad, such as phone numbers or links, to improve visibility and engagement.
- Backlink
- A link from another website to yours; signals to search engines that other sites trust your content.
- Canonical Tag
- A piece of code that tells search engines which version of a page is the main one to avoid duplicate content issues.
- Conversion Tracking
- A tool that records user actions, like purchases or sign-ups, to evaluate the performance of marketing efforts.
- CPC
- The amount you pay each time someone clicks on your paid advertisement.
- CPM
- The cost for every thousand views of your ad, used to compare pricing across different ad placements.
- CTA
- A short prompt, like a button or link, that encourages users to take a specific action, such as buying or signing up.
- Keyword Research
- The process of finding the words and phrases people type into search engines to find products or services.
- Landing Page
- A dedicated webpage designed to convert visitors into leads or customers, often linked from an ad or email.
- Meta Description
- A brief summary of a webpage’s content that appears under the title in search results.
- Off-Page SEO
- Actions taken outside your website, like building backlinks, to improve your search ranking.
- On-Page SEO
- Optimizing the content and structure of a webpage to rank higher in search results.
- Page Speed
- How quickly a webpage loads, affecting user experience and search ranking.
- Quality Score
- A rating used in paid search ads that estimates the relevance and usefulness of your keywords and landing pages, influencing ad cost and placement.
- Remarketing
- A technique that displays targeted ads to users who have previously visited your website, encouraging them to return.
- Responsive Design
- A website design approach that makes pages look good on all devices, from phones to desktops.
- ROAS
- The revenue generated for every dollar spent on advertising, measuring the effectiveness of a campaign.
- Robots.txt
- A text file placed on a website to instruct search engine crawlers which pages to crawl or ignore.
- Schema Markup
- Code added to a webpage to help search engines understand the content and display richer results.
- Sitemap
- A file that lists all pages on a website, helping search engines discover and index them.
- Technical SEO
- Adjustments to a website’s technical aspects, such as speed and structure, to help search engines crawl and index it.
- Title Tag
- The clickable headline that appears in search results, describing what the page is about.